Superbowl Sunday

by rebecca on Sunday, February 5, 2012 - 11:55 am

in fruits & veges, holidays

I love avocados. It’s much harder to get decent avocados here in Northern Virginia than it is in my native Florida.

I was going to post about how today is the biggest avocado consumption day in the United States, but it doesn’t appear that this “fact” is actually true.

According to Snopes:


Claim: Two-thirds of all avocados sold in the USA are bought within three weeks of Super Bowl Sunday.

Status: False.

Origins: No doubt about it, thanks to the influence of our Hispanic countrymen and neighbors, we’ve become a guacamole-loving nation. And Super Bowl Sunday, like other important celebrations, has a strong association with food, particularly snack foods such as potato and corn chips that cry out for something yummy to dip them in. Super Bowl Sunday is also Super Guacamole Sunday, and so we naturally assume it must also be the time of year when sales of avocados, the primary ingredient in guacamole, skyrocket. Sales of avacados do shoot up around the time of the Super Bowl, but not to the levels claimed. Super Bowl Sunday accounts for about 5% of annual avocados sales, not the much larger figures often claimed (up to 67%), according to the California Avocado Commission. That 5% – about 8 million pounds of avocados – is a lot of avocados, but it still pales in comparison to the 14 million pounds sold annually during Cinco de Mayo celebrations.

You can visit Snopes for more Super Bowl fun-facts to argue with your drunk neighbors about during the halftime show.

We think any day ending in a -y is a good day for guacamole, but it you need an excuse the Hass Avocado Board has you covered. According to this avocado growers association, you have plenty of reasons beyond the Super Bowl and Cinco de Mayo to break out the guacamole, “September 16 is National Guacamole Day and November 14 is National Spicy Guacamole Day.”

Hass is but one variety of avocado, of course. If you want to learn more and look at some pretty pictures of avocados, Saveur did a nice “Know Your Avocados” feature in 2007.

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